With a relentless flow of references and imagery, “Drip Too Hard (CCG Mix)” by Hunnid draws for us in rich detail life coming up on the Chicago’s Southside. The gangs, the grind, the struggles, striving for self-improvement and ultimately keeping your head above water and the poetry that comes out of those experiences. The video for the song features Hunnid rapping with a brisk cadence and packing so much content into each line with an impressive economy. The insistent, dreamlike beat, a sample of warping guitar, shuffled claps and clicks like drum sticks on a wooden block, accents Hunnid’s storytelling perfectly. Throughout the song there isn’t some kind of tough pose, rather an attempt at preserving sensitivity and not being inured to hardship by becoming hard oneself. The music video is vibrant, urban scenery, graffiti and all, with Hunnid and his colleagues representing the kinds of people you might see every day in the Windy City. And of course a crane or two in the backdrop just like every rapidly gentrifying city of size in recent years. See the video below and check out Hunnid’s other musical adventures at the links following.