Ahead of the release of its newest album puppy god, Denver industrial darkwave dance darlings Church Fire are setting forth a couple of music videos. The first is a collaboration with Tom Nelsen of Echo Beds and Sense From Nonsense and a video for the song “fear my bad time.” Nelsen’s gift for inspired, micro world building and futuristic horror filmmaking seems particularly apt for this particular Church Fire track. The video displays the band in distorted pixelated form, explorers virtually exploring a desolated alien landscape as though using avatars through early 1990s technology. The song itself is a rush of rhythm and burnished, glitched out harmonics charging and then floating over a stream of pulsing rhythm. It’s a song about deeply baked in commodification of even the very basic essentials of life and finding ways to subvert that power dynamic, a theme that Nelsen helped to express through the use of archaic aesthetics to reclaim the means of expression as a path to bypass oligarchic colonization of our creative impulses in showing Church Fire operating on the edges of the ruins of the near future like the post-apocalyptic Max Headroom rebels we can all be. Watch the video for “fear my bad time” on YouTube below and go catch the Church Fire album release show for puppy god at the Hi-Dive on October 15, 2022 where the trio will celebrate the new record and sharing the stage with Xadie James Orchestra, Dragon Drop and Sell Farm. For more information on Church Fire visit its Instagram page and to download the album on release day visit the Witch Cat Records Bandcamp also linked below.
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