JAF 34’s Film and Music Video for “EMPTY” Charts the Contours and Internally Corrosive Impacts of The Rat Race of Late Capitalism

Think of the new album video by JAF 34 “EMPTY” as something of a short cosmic thriller and science fiction film with obvious nods to 2001: A Space Odyssey, Jodorowsky, Stephen Kostanski and Panos Cosmatos. Musically the arc is like taking the very concept of dream pop to much more ambitious heights than usual. Yes, the flowing, refreshing synth drones that evolve and slip into the cracks of consciousness. Sure the ethereal, simple guitar line that wanders even as it suggests a distant destination. But JAF 34 doen’t leave it there, chapters of this song proceed to give a musical depiction of the way we have regulated our time on the earth and given up so much of our lives to the commodification of not just our waking hours but how the content we help to create to offer up as products of social capital monetizable as experiences and bits of information for others and as markers algorithms can use to market to us and to other people whose own characteristics and patterns of behavior and consumption match our own. This recursive feedback loop the film suggests does in fact leave us fairly empty and running on a kind of treadmill that serves capital instead of our genuine selves. The music thus in the point in the film reflects the layers of distortion and, flux and frantic and desperate activity and for what? More wandering and chasing paths outside our genuine and organic interests and desires and following those suggested to us by an impersonal economic model that enriches large corporations at the expense of society and our individual psyches. It’s an ambitious piece of work that has more in common with a work of art out of FLUXUS, Holly Herndon or Laurel Halo than any standard experimental electronic or rock artist as its social critique is inseparable from its execution. Watch the “EMPTY” in its entirety on YouTube and connect with JAF 34 at the website linked below.

JAF 34 Website

JAF 34’s Video For “Light” is an Audio-Visual Experience of Abstract Cosmic Proportions

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JAF 34, image courtesy the artist

JAF 34 crafted “Light” as a multimedia experience with the music video a perfect parallel to its evolving, ambient music track. Beams and fragments of light swirl and come together the way the informal melody saturates and and develops and then gives way to open space within which contours represented by solid streams of sound sketch the entire universe in the background of the figure in the foreground of a color not out of space but in it, giving off a warm orange glow as white lines like ley lines in the architecture of the greater universe can be seen. Triangle shapes connected like something out of a the inspiration for Buckminster Fuller’s geodesic domes connect the various places in the video like the lattice in which material existence is overlaid. Then a cowled figure sits in this space-scape, translated to a cluster of light motes once the shimmering drone that has carried us throughout the song so far passes into silence replaced by a distant, cycling tone as though to reflect the dearth of light and imagery in the video that had been so bright and relatively dense before. The white noise in the track at that time like the fragments of the last transmissions of a craft that has passed into the event horizon of a black hole. Watch the video for “Light” on YouTube follow JAF 34 at the website linked below.

jaf34.com

JAF 34’s Video For “Now” is a Powerful Commentary on Our Over-Mediated Age

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JAF 34, image courtesy the artist (cropped)

Episodic, segmented, mediated, captured, documented, stored away, surface level memory, endless variety, life connected.referenced to popular culture artifacts, organic and meaningful choices channeled into a product delivered to us by phone. That’s the world, the modern world in which we too often find ourselves. Musically the track is brilliantly peppered with sonic fragments to reflect this flow of information that bombards us all day but in the background of the background is the reminder that we have a voice and an existence that transcends the ways in which we’ve been taught and taught ourselves to interact with the world and other humans. When the static and samples fade out into minimal strings and hushed vocals talking about stopping and observing the world as it is instead of through a screen, JAF 34 seems to have reached an authentic human place in the song and how crucial it is to be there and be present whenever we can. Watch below and follow JAF 34’s further musical and multi-media adventures at the link provided.

jaf34.com