BÜNNI Challenges Our Complacency Personally and in Expectations of Pop Songcraft on the Haunting and Alluring “A Helpful Guide”

BÜNNI, photo by Geraldine Jennifer Heeb

BÜNNI sounds like he deconstructed a New Age self-help video in crafting “A Helpful Guide.” The song with samples that are like a list of suggestions for deprogramming oneself from standard cultural conditioning and calling into question a personal complacency feels like an independent film short from the 1990s that would have appeared on cable access but shot to VHS. The music has a haunted quality with modern hip-hop rhythm style off the standard pop music time signature and processed vocals as a an instrument and a moody, slightly swirled melody that carries throughout in a dreamlike procession. The song works precisely because it is a subversion of expectations of what vocals should sound like in a pop song, how pacing needs to be to hook you and what the elements of melody and harmony is supposed to sound like. In challenging the listener to disconnect from everyday complacency and do something to make one’s life more meaningful now with even a small gesture that derails standard daily rituals the song’s sounds take one out of standard issue emotional responses. f Harmoy Korine makes another film, this music should be considered for the soundtrack. Listen to “A Helpful Guide” on Spotify and follow BÜNNI at the links provided.

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