On a slowly pulsing electronic tone accented by spare keyboard notes Freedom Fry makes musically explicit the themes of its new single “Ego Trip.” In Beatles-esque vocals the song traces the easy way one can fall\ into a seductive spiral of becoming self-involved . Though the production on the song sounds like something that could have come out fifty years ago it also recalls the surreal pop quality of MGMT. The contrast really opens the song up so that there can be some sympathy for a person who maybe got so caught up in the conversations one has in professional life and certain social circles and being busy all the time with work and the leisure activities following that work that it becomes a ritualized experience. All the while drifting into a dissociated head space where your only break from your life is indeed being on an “ego trip” where you can take out the time to feel out “the vibe” and then, as the chorus of the song goes, get “lost in my head again.” The song casts no judgments on being in that place but does highlight how easy it can be to see the ingrained habits of your life are things you can rationalize to yourself as fun and being stuck in a perpetual state of stagnation that feels like you are feeding your ego in a healthy way rather than merely sustaining a cycle of soporific behaviors that shield you from exiting your comfort zone. Listen to “Ego Trip” on Soundcloud and connect with Freedom Fry at the links provided.
With its new single “David Bowie,” Freedom Fry once again demonstrates its knack for letting stripped down but sonically rich music serve as a backdrop to a compelling and relatable, if unusual, story. In this case the narrator is someone who can’t help being a weirdo who goes through life dressed up like they’re out of the same science fiction glam universe as David Bowie during his Ziggy Stardust phase. But our storyteller is casually confused by people not accepting their normal because it suits them. And let’s face it, business casual or formal business wear is odd in its own right because it imposes a uniform standard of presenting oneself and thus conformity. In its way it is a form of psychological warfare to normalize behaviors and mindsets that deny your unique human qualities. The narrator of “David Bowie” sees no reason to adhere to such needlessly strict and destructive standards and rejects the laughter of those who have submitted to the will of conditioned and unquestioned behavior. This narrator sanely sets their own standard and speaks nothing of imposing one on others. It’s also a bit of a love song suggesting a like-minded companion has been found who too can shrug off the shackles of a phony sense of normalcy. If anyone was an avatar of making the world accept his eccentricity it was the likes of David Bowie, Prince and Sun Ra but Freedom Fry made David Bowie the icon this time out. Listen to “David Bowie” on YouTube and follow Freedom Fry at the links below.
“Me and Bonnie,” the latest single from the Rio Grande EP by Freedom Fry could be said to simply be an affectionate ode to the duo’s dog. Granted, their dog goes on all their tours and is a constant presence in their life. In the song Freedom Fry takes Bonnie for a walk as usual but this walk, as mundane and ritualistic as it can be, turns into something extraordinary and colorful as both band and Bonnie take in the world’s hidden features by paying closer attention to their surroundings while simultaneously allowing their imaginations to roam and getting into the hypnotic, and inherently gently trippy, aspect of the daily repetition and its endless variety if you’re not tuned out of your everyday world. And when you’re on tour a nowhere town or rest stop can be an adventure if you’re in the right frame of mind. Freedom Fry has a gift for taking simple elements and combining them in a manner that gives repetitive musical figures an expansive and entrancing quality. Check out the video below and follow Freedom Fry at any of the links provided.
Freedom Fry has been releasing an EP a month in 2019 and “The Sun is Gonna Shine On Your” comes from the group’s latest offering. The song is gritty yet breezy retro-futurist pop like a 1970s AM radio hit with modern sonic sensibilities. The video is more or less a lyric video but with the shifting, stylized yellow and black pinwheel in motion as the background imagery, it’s like you’re seeing an intermission reel for a lurid action thriller epic set in 1978 with the vibe of a safety video, Schoolhouse Rock and one of those psychedelic shorts in Sesame Street and Electric Company designed to make reading, doing math and learning language as exciting as they can be. Whatever the exact aim of pairing the song with these visuals, there’s no denying the impact. To further explore and keep up with the band’s new releases and other hijinx at any of the links below the video.