Freedom Fry Takes Us Down to Where Nothing is Real on “Ego Trip”

On a slowly pulsing electronic tone accented by spare keyboard notes Freedom Fry makes musically explicit the themes of its new single “Ego Trip.” In Beatles-esque vocals the song traces the easy way one can fall\ into a seductive spiral of becoming self-involved . Though the production on the song sounds like something that could have come out fifty years ago it also recalls the surreal pop quality of MGMT. The contrast really opens the song up so that there can be some sympathy for a person who maybe got so caught up in the conversations one has in professional life and certain social circles and being busy all the time with work and the leisure activities following that work that it becomes a ritualized experience. All the while drifting into a dissociated head space where your only break from your life is indeed being on an “ego trip” where you can take out the time to feel out “the vibe” and then, as the chorus of the song goes, get “lost in my head again.” The song casts no judgments on being in that place but does highlight how easy it can be to see the ingrained habits of your life are things you can rationalize to yourself as fun and being stuck in a perpetual state of stagnation that feels like you are feeding your ego in a healthy way rather than merely sustaining a cycle of soporific behaviors that shield you from exiting your comfort zone. Listen to “Ego Trip” on Soundcloud and connect with Freedom Fry at the links provided.

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