The slowly increased volume that introduces us to Alexandra John’s “Demons” works well in the context of the music video for the song. The way the song adds and removes layers to give it an emotional dynamic like an intensity of feeling and a moment of clarity as reflected in the lyrics about someone struggling with inner demons and maybe someone who is trying to push push our narrator further into the dark side she’s trying to push beyond. The lush synth melodies driven by lightly distorted electronic bass and minimal percussion bring to the song a touch of classic early chillwave but with a cinematic feel that is more akin to a more upbeat side of Electric Youth. The music video directed and edited by Jake Hays with cinematography by David Gordon has a beautifully dark horror movie aesthetic that fans of Boy Harsher’s treatments on The Runner or Anthony Scott Burns’ visual moods on Come True will appreciate as those films are a fine modern examples of the fusions of music and cinema that don’t shy away from extensive use of visual as well as thematic darkness. Watch the video for “Demons” on YouTube and follow twins Liza Cain and Weston Cain as Alexandra John at the links below.
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