“GRAVITY” finds Denver’s Never Kenezzard pulling us through a winding road of heavy rock cast in warping, colorful tones. It’s a musical parallel to lyrics that conjure images of being an astronaut on a perilous trip to orbit and plummeting back to earth. It is a bit like a psychedelic doom analog to Bowie’s “Space Oddity.” The accompanying music video to the single draws upon guitarist/vocalist Ryan Peru’s knowledge of video production, cinema and music history. The hues are a shifting array of keyed colors to fill in areas of a negative image so that the band looks like it’s performing from another dimension in a 1970s Hammer film. It recalls the early music videos of Black Sabbath in which oil projections are overlaid on the band for a primitive visual effect but one that gives it a sense of mystery and otherworldly visual aesthetic. Peru is an expert of manipulating VHS video sources and processing them for projections in the live setting and that expertise in mixing mediums gives this offering a much better than intentionally amateurish feel.
Fans of Voivod’s late 80s music videos will also appreciate the cuts and experiments in style that run throughout not to mention how both the music and the visuals evoke a mood of experiencing something from a future where everything has fallen apart and put itself back together from the ruins of technology and culture. As is usual for the band, Never Kenezzard in this song doesn’t try to pummel you with heaviness, its shifts in pace and tone are creative and serve a sense of storytelling. Fans of the aforementioned as well as Unsane, Naked City, Queens of the Stone Age and Sleep will find something to appreciate about Never Kenezzard’s disregard for the conventions of noise rock, sludge metal and jazzy death metal. Watch the video below, connect with Never Kenezzard at the links provided and look for the band’s full length album The Long and Grinding Road due out in Fall 2021.